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If you’ve heard it once, you’ve heard it a thousand times and yes we are talking about 8 Best Practices for Content Curation on Social Media: in order to stay in touch with your target audience, you need to post on social media. However, you need to run your business, and excellent material is hard to come by.



1. Identify your aims and target market.

You can begin considering your content curation goals after you are aware of what your audience needs from your selections. Indicate what you want curated content on your social media channels to accomplish. Here are a few instances:

  • Additional remarks, shares, or likes
  • more supporters
  • a well-known status as a thought leader
  • backlinks or tags from users who republish the content you’ve curated

Pick objectives that are precise yet doable. It would be great to obtain 100 more followers this quarter but think about how many you typically gain in a “good” month. Start with that and then, to keep oneself inspired, perhaps add a couple more.

2. Select reliable and pertinent sources

Before posting someone else’s content, always look out for the author’s sources, especially if you haven’t previously vetted their work. Among the reliable sources are:

  • Consumer or market research organizations
  • Business analytics companies
  • Industry and trade associations
  • reputable commercial sources
  • Government institutions
  • scholarly journals
  • charitable organizations

Always give credit and include links back to the original source when sharing anything that contains statistics or facts.

3. Mix up your content formats.

The main selling point of content curation for social media is variety. It enables you to deliver pertinent stuff in a variety of ways and share various points of view. The options consist of:

  • Posts on blogs and articles
  • both quick and detailed videos
  • Infographics
  • Photos
  • GIFs and memes
  • webcasting links
  • podcasts and radio broadcasts

You have more opportunities to engage people the more different sorts of content you share. A viewer may scroll past the links to your articles but click on an infographic instead because it is digestible and quick. While another person might not have the time to view a video, they might scan a blog post.

Also keep in mind that when you curate content, you can share it in new formats, even ones you couldn’t make yourself.

Consider the scenario where you are a freelance accountant working for a small business in your hometown. Even while you might not have the resources or time to produce high-quality movies, podcasts, or unique research of your own, you can distribute information created by others.

4. Increase value with perceptive commentary

There is more to content curation for social media than simply hitting “share.” When the content speaks for itself, you can occasionally omit an introduction, but the majority of what you share should.

Keep in mind that you curate social media to grow your company. Even when sharing someone else’s unique information, you want readers to view you as an informed authority.

To persuade your readers to click, you must introduce the information, discuss why they will find it fascinating, and do so briefly. Usually, one or two sentences will do. 

Pick out a phrase you enjoy or a statistic that drew your attention if you’re not sure what to say about a piece. If a factoid motivated you to hit “share,” it’s likely to motivate your audience as well.

5. Uphold a regular publication schedule

Any successful social media plan must include regular involvement, but quality over quantity is the key. Select the most informative articles and videos to share with your audience, then space them out.

Every platform and media type has a different ideal posting tempo. Here are some pointers to get you going:

  • No more than one Instagram post per day.
  • Three to ten Instagram Stories per day
  • One to three tweets every day on X (previously Twitter).
  • Three to seven posts per week on Facebook
  • Three to five posts every week on LinkedIn

6. Make material suitable for every social media platform.

Each social media platform has its personality. The most popular TikTok for your company might not get traction on Facebook, and what succeeds on Instagram frequently won’t flourish on LinkedIn.

Think about the kind of material that each platform responds to best. Images and brief videos, for instance, are best suited for Instagram, whereas blog pieces and articles are simpler to share on Facebook or LinkedIn.

If you distribute the same content across various social media channels, customize your presentation for each channel. Create captions that are appropriate for the channel’s audience and resize the photos to meet the standards for each platform’s image size. 

7. Interact with your audience and promote dialogue

Consider each handpicked post as a chance to start a conversation. People engage with content that speaks to their interests, therefore draw attention to the section of an article that, in your opinion, is most pertinent to your followers. Additionally, you can nudge them to share their opinions and responses, particularly for in-depth material.

whenever practical and appropriate, take part in conversations. Maintain a cheerful attitude, stay out of arguments, and respond to questions when you can. Keep in mind that you want to foster relationships and positive perceptions of your company. It almost always works to say, “Yes, we love that feature, too!”

8. Evaluate how well-curated material is performing.

Start by going over your objectives. Think about the goals you have for your social media content curation, and then consider how you may assess your progress. Data-linked measures called key performance indicators (KPIs) show you how near you are to your goal.

KPIs for social media may include:

  • number of brand-new fans
  • visitations to your website
  • Results from social media posts
  • new email contacts count
  • Amount of remarks and shares

Set goals for each KPI and constantly examine your statistics. Examine how each curated post contributes to your progress toward or away from your objectives, and change your content curation technique as necessary.

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