Competition in the online and offline world becoming extreme day-by-day, not every online stores are doing great. In fact, many of them are finding it difficult to keep open. So, in order to drive traffic and stay seasonable, such stores requirement need to create smart google marketing campaigns. The tool supports to observer and manage traffic to an online and offline store by using user driven. As per a Google survey the “any service name/product name near to me” search term has managed to increase the search volume of stores by 300% since last two and half years.
Pay-per-click marketing can be a valuable channel for new stores to turn on sales. It’s a great technique to get traffic from high determined buyers. Yes, there are lots of rumour you’ve heard about thousands and lakhs of money spent on acquiring traffic that doesn’t convert. But PPC done right will get you a workable source of traffic that is profitable. So, we’re here to discuss a few strategies that will get you started with PPC ads and digital Marketing that are profitable and efficient.
A digital marketing strategy to Increase your in-store sale
Start with Small budget
Most of the small stores and businesses that advertise online have a tough time getting success for a simple reason. They try to do multiple things at once. PPC is a google AdWords process that you build up over time. Selecting the right procedure to market is a serious step in finding success in PPC. Choose that Strategy that will appeal to a maximum number of your target audience.
Pick up the Right Channel to Promote
Every product performance is not the same on every PPC channel. Some well-known products have a ready stream of customers searching for the same online. Some popular products and services have a ready stream of customers searching for the same online and at the same time, some products and services are relatively unknown and require awareness before people can start buying. Choose between capturing already existing traffic and generating demand for your product and services.
Picking up the accurate audience
You need to have a clear definition for your customers before you launch your campaigns. Is your product party ware red silk suit or is it a cool Ironman t-shirt? No matter how great a product or service you have, it only sells if you show it to the correct audience.
Example: If you’re advertising the cool iron man t-shirt through Facebook ads. Make sure you target people who are interested in Iron Man movies, Avengers movies, comic books, science fiction movies, and books and also, don’t forget to target your locations. Where your products and services are easily available to the consumers.
Your Ads should be Attractive and in LIAs
Write some great ads and don’t forget to include price points, discounts and strong calls to action. If you’re using any marketing ads, choose high-quality images that put your products front and center.
LIA is google newly introduced feature known as Local Inventory Ads or a unique Shopping Ad feature to promote products and services in a number of stores that are located near the user. So your ad should be in LIAs.
Adjustments of your ads
Google Ads has some modifications tools into the bidding platforms to let sellers enjoy the optimal return on investment and best conversion rates in the upcoming sales. With these tools, dealers can utilize Google’s Smart Bidding to plan for the growth and adjustments that are needed to increase the sale.