When you run an ad with broad match-type keywords, your ads will show when people search for your keywords. Results will display without focussing on words in keywords.
For Example: If you are a jeans seller and your keyword can be “best jeans for men in Delhi” you use a broad match type so you will show if anyone searches for jeans for best men in Delhi, Delhi jeans best for men, or best jeans for men in Delhi. This could be anything related to your keyword similar or shuffled.
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