One of the main benefits of the D2C strategy is increase control over brand value and customer experience and the cutting down of intermediaries. Hotels has ability to offer unique experiences to customers that separate from competitors. Typically, hotels pay commissions from 10% to 30% for every reservation made over an online travel agency. By accepting a D2C strategy, hotels and guesthouses can remove or decrease these commissions, which can significantly increase their income growth.
Moreover, the D2C strategy allows hotels and guesthouses to have more control over their customer data, pricing, and promotions. This can allow hotels to tailor their offerings to meet the needs and favorites of their customers, leading to increased customer pleasure and reliability. Increased transparency and accountability in customer relations, leading to stronger brand character, value and faith.
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