When utilized properly, use social media marketing to attract more customers, social media can be an effective tool for sales and marketing. Hootsuite’s 2022 Social Trends poll indicates that 45% of marketers use social media to increase leads or conversions, and 73% of marketers utilize it to find new clients. Furthermore, according to Analytics Partners, you may raise your return on investment by up to 35 percent for each social media channel you include in your plan.
Don’t leave a social media marketing plan as an afterthought; many agencies and freelancers underestimate the value and efficacy of social selling for B2B businesses. The best practices below integrate these platforms into your sales funnel, stand out from the competition, and earn more business from your online marketing efforts.
As you create content for social media, bear in mind these three phases of the customer funnel:
Maximize Your Social Media Marketing to Expand Your Customer Base
Although social media can be very helpful in expanding an agency or freelancer’s business, you must use these channels strategically to get the most out of them. There will be no shortage of new leads and clients in 2023 and beyond if you have an efficient social media plan in place that is built on the aforementioned social media best practices.
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