How to use social media marketing to attract more customers

20 Nov

When utilized properly, use social media marketing to attract more customers, social media can be an effective tool for sales and marketing. Hootsuite’s 2022 Social Trends poll indicates that 45% of marketers use social media to increase leads or conversions, and 73% of marketers utilize it to find new clients. Furthermore, according to Analytics Partners, you may raise your return on investment by up to 35 percent for each social media channel you include in your plan.

Don’t leave a social media marketing plan as an afterthought; many agencies and freelancers underestimate the value and efficacy of social selling for B2B businesses. The best practices below integrate these platforms into your sales funnel, stand out from the competition, and earn more business from your online marketing efforts.

1. Keep showing up

Post three to seven times a week on Facebook. (Hootsuite data indicates that, although it’s a good idea to have a mix of these, plain status updates are garnering more views in 2022 than photographs, videos, or links.)
Instagram: Post a maximum of one in-feed item every day, three to ten stories every day, a few reels every month, and a maximum of two IGTV videos every month.
Post once or three times a day on Twitter. Retweet encouraging mentions from followers, post updates from the business or industry in real time, and provide direct connections to your website or blog.
Pin it up to five times a day on Pinterest. Make sure you post your own unique, high-quality images rather than just re-pinning content made by other designers or creators.
Post three to five times a week on LinkedIn. Since most users are professionals, publish content between the hours of nine in the morning and five in the afternoon.

2. Express who you really are

Talk about the things you’ve learned from your past errors.
Give an insider’s glimpse into your working day.
Use a series of posts to tell a story in order.

3. Consider the entire customer journey.

As you create content for social media, bear in mind these three phases of the customer funnel:

Awareness stage:
Consideration stage:
After the sale:

4. Interact with your fans

Pose a thought-provoking query to your audience. Ask your followers a thought-provoking question on social media, then engage with their answers in the comment section.
Make interactive surveys. The feedback you receive from your audience will reveal important details about them, including their problems and the innovations or design trends they would like to see you explore next.
React to mentions and comments made by users. According to Sprout Social, 40% of customers want a response from a brand within the first hour after making a comment or being mentioned on social media, and 79% of consumers expect a response within 24 hours. Verify that your average response rate falls within this window, take the time to thoughtfully craft your response, and then act to provide outstanding customer service.
DMs can be used to initiate or maintain a conversation. Send a welcome direct message (DM) to each new follower on your social media accounts to tell them about your business, thank them for following, and find out if they need assistance.

5. DM Prospects, Especially on LinkedIn

Create a statement for the important decision-makers: Examine the lead’s profile to make sure they have the authority and position within their organization to act on your proposal.
Make connections you never would have thought of. Identify a common ground in the lead’s connections and network to begin a dialogue. For instance, maybe you both attend the same university or are members of the same professional association.
Utilize LinkedIn’s search tools to focus on particular leads. To refine results based on locations, companies affiliated with, schools, and industry categories, use LinkedIn’s advanced search feature.
Limit yourself to a single, distinct call to action. Make it as easy as you can for the lead to comply with your request by making it reasonable. Instead of messaging back and forth to arrange your schedules, for instance, attach a scheduling link to your direct message and invite them to a brief 15-minute introductory call.
In case you don’t hear back from them promptly, follow up. Everyone gets busy. If, after contacting them, you don’t hear back after 10 to 14 days, politely send another message. After that, wait another month before getting in touch with the lead again, if needed.
Maximize Your Social Media Marketing to Expand Your Customer Base
Although social media can be very helpful in expanding an agency or freelancer’s business, you must use these channels strategically to get the most out of them. There will be no shortage of new leads and clients in 2023 and beyond if you have an efficient social media plan in place that is built on the aforementioned social media best practices.
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