e-commerce growing year after year and customers can get exhausted by the same marketing strategies often. It feels like an endless race trying to keep up with every trendy e-commerce marketing strategy and tool. In this article, we are sharing our proven e-commerce digital marketing tips to boost Your Sales and ideas that you can put into practice with just some easy steps.
The removal of third-party cookies from Chrome by Google is poised to have a significant impact on advertisers, dealing them a major setback. While this development is for the safety of customer data and privacy, digital marketers will throw away access to customer behavioral data. This will make audience targeting infeasible, a decline in the efficiency of advertisements.
If you haven’t yet incorporated methods to gather first-party data, this should be one of your priority areas in 2023. To commence, you could, you could consider employing gated reports that necessitate users to provide their email addresses. Additionally, other approaches that you can leverage include offering exclusive content and discounts, as well as conducting surveys and quizzes.
Despite the modifications that Google and other entities may make to privacy and data regulations, the fundamental SEO best practices remain mostly unaltered. While the search engine algorithm may undergo periodic adjustments, adhering to established and proven methods can continue to yield favorable outcomes. By implementing these methods, you can effectively engage your audience and potentially improve your ranking.
In 2023, it’s imperative to proactively pursue user reviews. Social proof holds immense value, particularly for eCommerce brands. As per online statistics, Google continues to be the leading platform for online reviews, with over 78% of consumers indicating their inclination to check reviews on this search engine.
Online statistics on affiliate marketing reveal that brands are allocating progressively more resources each year to this marketing approach, with the 2022 investment exceeding $8 billion. This trend is a testament to the efficacy of affiliate marketing as an eCommerce marketing strategy.
If you have not yet capitalized on the potential of affiliate marketing or are struggling to achieve tangible outcomes, it may be worthwhile to invest in a third-party tool. Utilizing affiliate marketing software can help optimize your affiliate programs by managing, tracking, and expanding your campaigns. Choosing the appropriate platform will depend on your brand’s requirements. Essential factors to consider include the software interface, real-time tracking reports, SaaS integrations, and pricing.
As online shopping becomes increasingly commonplace, the demand for expedited doorstep delivery has skyrocketed. Just how rapid? According to a recent Statista report on expected delivery times for online purchases worldwide, more than 40% of shoppers expressed their desire to receive their orders within 24 hours.
While aiming for same-day delivery may be somewhat impractical in 2023, there are other means by which you can transform your shipping options into a Digital Marketing Strategy. Start by providing free shipping or unaltered UPS rates. You can then progress to leveraging software-supported delivery and optimizing your supply chains to enhance efficiency.
Consumer awareness about the environmental impact of their purchasing decisions has heightened significantly. “Sustainable consumerism” has emerged as a trend, with more customers opting to support brands and products that prioritize reducing their ecological footprint.
To embrace sustainability, businesses can provide sustainable shipping options, utilize recyclable packaging, and distribute informative e-newsletters. According to consumer sentiment regarding sustainable packaging, eight out of ten UK consumers believe that online shipments consume excessive packaging, and over 80% prefer environmentally friendly packaging materials.
Several companies have already implemented eco-friendly practices. Vienna-based jewelry studio Sheyn, for instance, dispatches its products in eco-friendly boxes made of 80% recycled materials. H&M offers shopping bags that double as clothes hangers, and DHL’s GoGreen initiative promotes CO2-neutral shipping practices.