Any business with an online presence requires website traffic since it enhances your chances of building relationships, raising brand awareness, and ultimately closing sales. This is why the prospect of a sharp fall in search engine traffic is worrisome since it would eventually lead to financial losses and company losses.
A decrease in website traffic could be brought on by a number of factors, including technical issues, recent website updates, Google algorithm changes, and poor SEO.
A change or issue with the site’s tracking code is one of the most frequently overlooked causes of traffic drops. Changes to the website’s code or analytics plug-ins can frequently lead to problems with the tracking code, which leads to inconsistencies in analytics data.
Analyze historical patterns for the overall traffic as well as the related segments while evaluating traffic on client applications (web/native). It is essential to comprehend seasonal trends and business cycles by traffic medium, channel, and campaign to determine whether the decline is typical. Once a baseline has been established, determine if there have been any abnormal changes and utilize cause and effect analysis to pinpoint the problem.
Be careful to look for recent modifications in addition to perhaps noticing the obvious hosting glitch. Search engines do not like it when design modifications have an influence on load times. Additionally, check Google Analytics to see if a certain traffic source is the only one experiencing a decline in traffic.
One of the first things to be investigated when a website goes down should be the web servers because they are readily overloaded. It frequently happens that a website can’t keep up with demand from users; as a result, it’s critical to optimize your website and be prepared for significant traffic surges to prevent downtime.
In order to rank you, Google uses the keyword data from your website’s meta descriptions. First, see whether someone has unintentionally deleted their metadata (this happens frequently). View Google Analytics to see whether the drop originated from organic, paid, or social media if the meta setup is still in place. Check your AdWords campaign if it came from a paid source. Check your robots.txt, sitemap.xml, SSL, etc. whether it comes from organic sources.
Although there are many causes, including server problems, traffic sources, and even something as basic as broken tracking, I would advise looking at the traffic’s regional distribution. Most apps and websites today receive traffic from across the world. Depending on how adept they are at detecting IPs, government-level blocking or filtering might result in slow declines or abrupt drops in traffic for content owners who receive traffic from emerging countries.
There are certain SEO concerns you’re dealing with if your organic traffic abruptly decreases. Either a search engine changed how they crawl your website, or your website was upgraded and search engines aren’t indexing you the same way they used to. Your advertising are no longer as effective as they once were if your paid traffic decreased but your spending stayed the same.
Looking into Google Search Console is like to opening a car’s hood. Just like you check Google Search Console when there are spikes in traffic trends that are either bad or favorable, you open the hood of your automobile if it won’t start. You may identify any malicious issues (such as whether your website has been hacked) in Search Console, as well as HTML flaws and trends that are affecting website traffic.
Google has made a number of deliberate algorithmic modifications in the last few years (known as Panda and Penguin) in an effort to raise the overall standard of search results. While Penguin assesses link quality and penalizes websites with artificial links, Panda looks at content quality and penalizes websites with low-quality material. A drop in traffic could be explained by any of these improvements, or both.
Checking to see if Google has updated its algorithm is the first thing I would do. If there haven’t been any significant Google modifications, I would start by running through a technical checklist to see if there have been any alterations to the domain, DNS (Domain Name Server), or NS (Name Server) structure that would be to blame.