Six Crucial Website Metrics and How to Improve Them

17 Nov

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One of the most vital resources for your company is its website. Additionally, all high-achieving companies closely monitor the key performance indicators on their website. You can outperform your rivals by becoming obsessed with the little things, like how quickly your pages load, as well as the bigger ones, like your traffic. I’ll go over some of the most six crucial website metrics and how to improve them for you to monitor and provide free strategies for raising each one.

Website Traffic
Traffic Sources
Page Load Speeds
Search Engine Impressions and Clicks
Goal Conversions
Top Pages

WHY IMPORTANT WEBSITE METRICS

operating on assumptions if you don’t monitor your metrics, and you have no idea how much your website contributes to the expansion of your company or the opportunities you’re passing up.

Six Website Metrics You Need to Track

I’ll go over six metrics in-depth in this post that are crucial to your company. I’ll show you each metric in turn:

How to quantify it
How to make that metric better

1. WEBSITE VISITATION

Any website needs traffic, which is a measure of the number of visits your site receives.

Since there is nothing else to measure in the absence of traffic, it is, in many ways, the most important metric to track.

Traffic is a useful tool for determining whether your website is increasing, decreasing, or staying the same over time. It shows you how many people visit your website over a specific period of time.

There are 134 strategies to increase website traffic, but the list is nearly infinite.

If you’re just getting started, you should probably concentrate on strategies that will show results right away, like increasing traffic from message boards and social media, but you should also be thinking ahead and working on some SEO strategies

2. ACCESSIBLE SOURCES

Once you know how many people visit your website, it’s important to determine where that traffic is coming from. This informs you about the traffic to your website and assists you in figuring out:

The most popular sources of traffic.
Methods for increasing website traffic.

Alright, so you can’t improve traffic sources as a stand-alone metric. But you can find ways to boost your traffic by examining your sources.

For instance, you should focus on improving your SEO if you don’t receive much traffic from organic searches. Alternatively, you may want to increase the diversity of your sources if the majority of your visits come from organic traffic.

3. SUBTIL LOADING TIMES

It is preferable if your pages load more quickly for two reasons:

Individuals detest having to wait for webpages to load, so if your pages take a while to load, some visitors will leave before viewing any of your content.

Websites with faster page speeds have a higher Google ranking.

METHODS FOR MEASURING PAGE LOAD SPEEDS

Google’s Lighthouse tool is one of my favorite tools for measuring load speeds.

A Chrome feature called Lighthouse rates a webpage’s performance from 0 to 100 according to the following criteria:

Best Practices for Performance
Accessibility
SEO

In each category, you should aim to be as near to 100 as you can.

4. SEARCH ENGINE CLICKS AND IMPRESSIONS

I use two metrics to assess search performance:

Clicks: The quantity of times a user has arrived at your website via a Google click.
Impressions: The quantity of times a search engine has displayed your website.

5. GOAL TRANSFORMATIONS

When someone visits your website, what is the first thing you want them to do?

It could be downloading a lead magnet, purchasing something, or signing up for an email. Whatever your objective, Google Analytics can frequently be used to measure it.

There are four ways to measure goals in Google Analytics:

Destination: Going to a particular URL on your website.
Duration: A set period of time, such as one minute or more, that a user spends on your website.
Pages/visit: The quantity of pages you want visitors to view in a given session.
Events: A desired action on your website, like watching a video or clicking a call to action.

Goal conversion tracking in Google Analytics provides you with a fast overview of your website’s performance as well as the strides you’re taking to reach your objectives.

6. TOP ENTRIES

The Pareto principle, also known as the 80/20 rule, applies to the majority of websites, meaning that only a few of your top pages generate the majority of your website’s traffic.

With the Buffer Library, a repository for content with an SEO focus, this is undoubtedly true. Though this site has hundreds of posts, over 35% of the total traffic comes from the top 10 posts.

It’s critical to monitor the performance of those pages when a small percentage of your traffic or sign-ups come from those pages.

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